Facing issues of food crisis by overpopulation, this project explores a possible future where a small community of activists arise to design an ‘edible’ cockroach that can survive in harsh environments. These genetically modified roaches are designed to certainly pass their genes to the next generations, thus the awful black and brown roaches will be pushed to extinction by the newly designed, cute, colorful, tasty, and high nutritional “pop roach”. The color of these “pop roaches” corresponds to a different flavor, nutrition, and function, while the original ones remain black or brown, and not recommended to be eaten. How will genetic engineering shift our perception of food and eating habits? “Pop Roach” explores how we can expand our perception of cuisine to solve some of the pressing problems.